GROW A PRODUCT, NOT A COMMODITY.
As growers weigh their cropping options, they should consider an invitation to take advantage of an opportunity rarely found in farming today: an opportunity to get in on the ground floor; to access new markets; to produce a healthier canola oil. It's an opportunity to grow Nexera canola - a product, instead of a commodity. Thanks to flexible contracts, delivery options, excellent yield, performance potential and grower premiums, growers reap the benefits directly - by making more money from their canola. But the window of opportunity won't stay open forever. Competition is fierce. Soybean and palm oil are claiming market share. Every acre of Nexera canola contracted now helps create a competitive edge for Canadian canola in global markets - and more revenue for Canadian farmers.

A PREMIUM OPPORTUNITY.
Nexera canola delivers potentially higher returns and top performance. As a Nexera canola grower, they'll benefit from the potential for higher returns as part of a revenue chain that links their farm to edible oil markets worldwide and back again. This fall, they'll be harvesting the source of the highest quality vegetable oils on the market today - with superior characteristics that are meeting the worldwide demand for healthier oil products.

DELIVERING AGRONOMIC IMPROVEMENTS.
Research and development ensures that under normal conditions, Nexera canola performs with the best varieties available. At the Dow AgroSciences plant breeding facility in Saskatoon, researchers continue to work on experimental lines that will improve the agronomic qualities of the existing Nexera canola varieties. Every year, additional variety options are expected that will offer greater resistance to Fusarium wilt and shorter days to maturity. Researching improved varieties in one way Dow AgroSciences demonstrates our commitment to Nexera canola growers. We also continue to invest in the technology necessary to secure a bright future for Canadian canola in the global marketplace.