Arylex™ Active: Paradigm™ and Pixxaro™ Registered

CALGARY, AB – (June 23, 2014) – Wheat and barley growers in the black soil zone now have two new tools, based on the new group 4, Arylex active ingredient developed by Dow AgroSciences. These new broadleaf herbicides are designed to give farmers more good spray days and less stress during the short spray season. Paradigm and Pixxaro are now registered and will be available for use in 2015.

These two new products go beyond excellent weed control. “Paradigm and Pixxaro deliver excellent weed control but in today’s world, this is table stakes,” says Kelly Bennett, Cereals Portfolio Marketing Lead for Dow AgroSciences. “In recent market research conducted by Dow AgroSciences, farmers expressed frustration around complex herbicide decisions, worry about performance when weather conditions are less than ideal and the serious time pressure during spray season. In short, they need less stress, fewer worries and more good spray days.”

Paradigm and Pixxaro provide the solution. They allow growers to spray when they need to on their schedule. Both products work across a broad range of weather conditions – hot, cold, wet or dry. When plants are stressed by weather, movement of herbicides within the plant can be inhibited. Arylex active products have the ability to move in the plant and be effective even under stressful conditions, setting them apart from other broadleaf herbicides.

The flexibility and performance consistency of these two new products will help growers with both time and risk management. Wide application windows, performance across a broad range of weed species and the ability to work in adverse weather simplify the complexity of herbicide decisions.

Paradigm and Pixxaro control the worst broadleaf weeds, including very large ones, and can be used from early to flag leaf stages of wheat and barley. Both products have a great fit to control the weeds most common in the black soil zone. Pixxaro controls a wide range of broadleaf weeds including kochia and may be tank mixed with any registered grass product. If kochia isn’t a target, Paradigm is designed to work with Simplicity™ for complete broadleaf and grass weed control in wheat and can be tank mixed with other grass partners in barley.

Paradigm introduces another breakthrough with GoDRI™ Rapid Dispersion Technology (RDT). GoDRI RDT makes Paradigm unlike any of the old dry products growers may have used in the past. Newly developed coformulants are the key to the technology’s rapid dispersion. WithParadigm, growers can fill a sprayer tank and cover a lot of acres – fast. Arylex is a synthetic auxin representing a new chemical family within the group 4 mode of action. Pixxaro is a combination of three group 4 herbicides and Paradigm provides Multi Mode of Action on many weed species with both Arylex and a Group 2 active ingredient. Paradigm’s Multi Mode of Action can be highly effective in delaying the onset of herbicide resistance.

Today’s farmers are demanding more than just weed control. They need to get spraying done, and it needs to be done right the first time. In 2015, wheat and barley growers in the black soil zone will experience the time and risk management benefits of Paradigm and Pixxaro, including unparalleled weed control performance across a broad range of weather conditions, wide application windows and the ability to Just GO.

About Dow AgroSciences Canada
Dow AgroSciences Canada Inc. brings innovation to life through people, chemistry and biotechnology in the areas of seed and crop production, and pest management. Dow AgroSciences Canada Inc. is headquartered in Calgary, Alberta, with commercial and research operations across Canada. Key research facilities include corn and soybean breeding in St. Mary's and Blenheim, Ontario, cereals breeding in Nairn, Ontario, and a global canola research center in Saskatoon, Saskatchewan.
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