Sentricon Showcased at WORLDBEX in the Philippines
The Dow AgroSciences product Sentricon® was showcased March 15 through 19 at the Philippine World Building and Construction Exposition (WORLDBEX). This event, held at SMX Convention Center in Manila, Philippines, is Asia’s most attended construction exposition. WORLDBEX is a great venue for business transactions and presenting new innovations to industry players and consumers.
The Dow AgroSciences Philippines team was led by Philippines Commercial Sales Manager Niam Blauta Kenaz, along with authorized distributor Fhreg Sentri. During the week, the team focused on increased brand presence and marketing Sentricon through digital channels, such as social media.
The Sentricon Philippines Facebook
page was launched within the region in September 2016, but had not been promoted externally. The team was able to significantly increase the social media presence for the Sentricon during the exposition. Visitors to the Sentricon booth filled out a quick form with their info and liked the Facebook page in order to receive a free gift. Throughout WORLDBEX, the team was able to answer the many questions about Sentricon from visitors and promote our product as the best solution to eliminate termites. “Likes” on the Sentricon Philippines Facebook page increased by more than 900 percent by the end of this event, with excellent reach and engagement. More than 150 potential leads were gathered during the expo from the visitor form.
Thank you for all the work done by the Dow AgroSciences Philippines Sales & Marketing team, Chris Mallari and Niam, Digital Marketing, Jenny Yap together with the team from Fhreg Sentri!