Site Now Quickly Connects Homeowners, Authorized Operators
Indianapolis, IN - December 14, 2006
Sentricon.com, the consumer-facing Web site of the Sentricon® Termite Colony Elimination System, has been redesigned to be even more consumer friendly and features easier navigation to quickly connect homeowners with Authorized Operators of the Sentricon System.
By using dynamic flash animation and a conversational tone, Sentricon.com now takes visitors through a story line that follows a typical subterranean termite discovery process. Termite biology and behavior is discussed, followed by a comparison between the Sentricon System and other treatment options. Ultimately, Sentricon.com shows visitors why the Sentricon System is the No. 1 brand1 in termite protection because of its proven colony elimination,2 and installation and servicing by Authorized Operators.
A new feature to Sentricon.com is the presence of an “AO Locator” box at the bottom of each Web page, which enables visitors to simply enter their ZIP code and find Authorized Operators in their area.
“For more than a decade, interactive initiatives like Sentricon.com and TermiteRisk.com have been putting information about eliminating termite colonies at homeowners’ fingertips,” says Dave Maurer, marketing specialist for the Sentricon System.
Dow AgroSciences is also encouraging Authorized Operators to link their companies’ Web sites to Sentricon.com. Among the Authorized Operators with company Web sites, nearly three-fourths include the Sentricon® System somewhere on the sites, and more than one-fourth link directly to Sentricon.com.
“By linking to Sentricon.com, Authorized Operators are providing another avenue for customers to learn about the Sentricon System and subterranean termites,” Maurer adds.
Dow AgroSciences LLC, based in Indianapolis, Indiana, USA, is a top-tier agricultural company providing innovative crop protection, seeds, and biotechnology solutions to serve the world’s growing population. A wholly owned subsidiary of The Dow Chemical Company, global sales for Dow AgroSciences are $3.4 billion. Learn more at www.dowagro.com.
1Ipsos-Insight 2005
2As shown by 30 independent university studies and 45 published scientific articles.
®Trademark of Dow AgroSciences LLC
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For Editorial Information:
Lisa Frymark
Bader Rutter & Associates
262-938-5467
