Dow AgroSciences advertisement wins second industry award

Indianapolis, IN - March 19, 2007

“Destruction,” the latest consumer advertisement from Dow AgroSciences for the Sentricon^® Termite Colony Elimination System, has been recognized again by the advertising industry with a bronze award from the 27^th annual Telly Awards. The advertisement received the award in the regional TV and multimarket cable category.

Created by Bader Rutter & Associates, Milwaukee, “Destruction” helps educate homeowners about the continuous threat of subterranean termites and the significant property damage they cause. “Destruction” television and radio spots are currently airing as part of a consumer campaign for the Sentricon System.

“The Sentricon System is preferred by homeowners more than any other brand,”¹ says Dave Maurer, marketing specialist for the Sentricon System. “For the past 10 years, Dow AgroSciences has maintained its leadership position by supporting Authorized Operators with excellent marketing support that educates consumers about subterranean termites.”

The Telly Awards honor the very best commercials, programs, and video and film productions. The respected national and international competition received more than 13,000 entries from all 50 states and many foreign countries for its 27^th annual awards.

Dow AgroSciences LLC, based in Indianapolis, Indiana, USA, is a top-tier agricultural company providing innovative crop protection, pest and vegetation management, seed, and agricultural biotechnology solutions to serve the world’s growing population. Global sales for Dow AgroSciences, a wholly owned subsidiary of The Dow Chemical Company, are $3.4 billion. Learn more at www.dowagro.com.

Bader Rutter & Associates is an integrated marketing services agency headquartered in Milwaukee, with additional offices in Chicago and Lincoln, Neb.

¹ Ipsos-Insight 2006

^®Trademark of Dow AgroSciences LLC
Always read and follow label directions.

For Editorial Information:

Lisa Frymark
Bader Rutter & Associates
262-938-5467