iPad win for Northamptonshire Agronomist

UK - November 10, 2010



Northamptonshire agronomist, Gerald Collini from Sudborough, is the proud owner of a brand new iPad, having won a competition run by Dow AgroSciences promoting its new herbicide Broadway Sunrise.

Gerald has been an agronomist for 38 years, and has worked for himself for the last 28 years. He advises around 20 growers across all combinable crops, as well as running his own buying group for some 60 clients.

Gerald was delighted to receive his iPad from Dow AgroScience’s Regional Business Manager Liz Tomkinson. However, he thinks he is unlikely to see much of his new gadget. “My wife is a website designer, and has been talking about buying an iPad for some time. It’s a good thing that we didn’t go ahead and get one!”

Broadway Sunrise is a new ‘cross-spectrum’ herbicide which is available for the first time this autumn. With both contact and residual activity it controls the widest range yet of grass and broadleaved weeds in winter wheat providing lasting control of troublesome weeds and helping to manage weed resistance.

It is tailored to the needs of UK agriculture and contains Dow AgroSciences’ award-winning molecule pyroxsulam - which has already proved so successful in Broadway Star - together with pendimethalin.