Dow AgroSciences previews new app at LAMMA 2013

UK - January 16, 2013

Leading research-based agrochemical manufacturer Dow AgroSciences has given a sneak preview of its free new smartphone application (app) for growers and agronomists at LAMMA 2013.

The product guide and weed wizard app will help farmers find key information about oilseed rape or cereal products fast by using their smartphone.

The app is the latest in a range of practical advisory services from Dow AgroSciences to help farmers and agronomists.

Customer Focus Leader Liz Tomkinson says: “The app joins our other popular services such as the Grassweed Emergence Monitor, Pestwatch and our Technical Hotline. Like them, the product guide and weed wizard app is also geared to ensuring successful use of products through the critical periods of the year.

“We listened to farmer and agronomist feedback that said the app they needed should be easy to use and be a good alternative to a hard copy manual that can be accessed in the field.”

The smartphone app will have the most up-to-date information and customers can select by product, crop or target weeds. Also available is the latest tank mix information and news.

The app will be free to download from iTunes for iPhones and iPads – see more information here: www.dowagro.com/uk.