Death to the Queen

The Sentricon® system gets to the source of the problem — the termite queen. Without her, the colony cannot survive. Colony elimination, versus merely staving off attack, is a key differentiator for our brand. The brand position gets to the heart of the main emotions associated with termite control: efficacy, worry, damage/repair and confidence. The Death to the Queen position allows us to simply and quickly communicate that power to homeowners.

 

‘Deader Than Dead’ Marketing Campaign

Campaign Launch Video

Learn how the new campaign for the Sentricon® system was developed to ensure the message resonates with your target audience. Watch this keynote address from the tour’s Grim Reaper explaining the benefit of the Sentricon® system.

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Social Media

Social media plays a big role in the service industry and as pest management professionals, we can’t ignore it as consumers are increasingly turning to it for answers. We will be sharing images, videos and ads to support the campaign across the Sentricon system on Facebook, Twitter and YouTube. Check back monthly for new assets to use on your company and personal social pages.

Facebook 

Twitter 

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Radio Spot

These radio spots rattle homeowners, making them aware of the serious threat termites pose to their home and why Sentricon is the best treatment.

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Digital Banner Ads

These online banner ads will let homeowners know that Sentricon is the most ideal treatment and does what other treatments can’t do.

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Literature

Fact sheets and statement stuffers help to educate new and current customers on the power and advantages of the Sentricon® system.

Order ‘Deader than Dead’ literature 

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‘Deader Than Dead’ Tour

Homeowner Testimonials

Throughout the Deader Than Dead Tour, homeowners shared why they decide to protect their home with the Sentricon® system. Use these videos in your marketing efforts to provide prospective customers and social media viewers with relevant stories of actual customers of the Sentricon system.

2018 Deader Than Dead Tour - Alabama
 
 
 
 
 
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2018 Deader Than Dead Tour - Kansas
 
 
 
 
 
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2018 Deader Than Dead Tour - Louisiana
 
 
 
 
 
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2018 Deader Than Dead Tour - Ohio
 
 
 
 
 
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2018 Deader Than Dead Tour - South Carolina
 
 
 
 
 
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2018 Deader Than Dead Tour - Texas 1
 
 
 
 
 
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2018 Deader Than Dead Tour - Texas 2
 
 
 
 
 
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2019 Deader Than Dead Tour - Connecticut
 
 
 
 
 
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2019 Deader Than Dead Tour - Florida
 
 
 
 
 
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2019 Deader Than Dead Tour - North Carolina
 
 
 
 
 
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2019 Deader Than Dead Tour - Oklahoma
 
 
 
 
 
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2019 Deader Than Dead Tour - South Carolina
 
 
 
 
 
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2019 Deader Than Dead Tour - Texas
 
 
 
 
 
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Videos featuring Certified Sentricon Specialists

Certified Sentricon Specialists™ from the 2018 Deader Than Dead Tours talked about common mistakes they see homeowners make and reasons why they’ve chosen to use the Sentricon® system. Use these videos in your marketing efforts to educate customers about common mistakes they may be making and why the Sentricon system is the most ideal termite solution.

DIY and Other Mistakes Homeowners Make

Why Sentricon?(for consumers)

Why Sentricon?(for CSSs)

Tour Resources

Incorporate Deader Than Dead Tour resources into your marketing efforts to generate interest in the Sentricon system. Share the eye-catching tour logo and one-of-a-kind Coroner’s Caddy on your company website and social pages to create buzz and spark interest among prospective customers.

The Sentricon® System Deader Than Dead Tour hits the road 

The Deader Than Dead Tour is back on the road 

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Marketing to Women

Who is the Customer of the Future

This video provides an overview of different customers by demographics, age, gender, etc., and how to best reach each audience.

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She-conomics

The buying power of women has drastically increased and it is important to acquire the sale, but more important, to acquire the woman as a buyer.

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Customer Service

This video helps outline how to best communicate, market and sell your services to your No. 1 customer—women.

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