The Sentricon® system gets to the source of the problem — the termite queen. Without her, the colony cannot survive. Colony elimination, versus merely staving off attack, is a key differentiator for our brand. The brand position gets to the heart of the main emotions associated with termite control: efficacy, worry, damage/repair and confidence. The Death to the Queen position allows us to simply and quickly communicate that power to homeowners.
‘Deader Than Dead’ Marketing Campaign
Learn how the new Sentricon® system campaign was developed to ensure the message resonates with your target audience.
Social media plays a big role in the service industry and as pest management professionals, we can’t ignore it as consumers are increasingly turning to it for answers. We will be sharing images, videos and ads to support the campaign across the Sentricon system on Facebook, Twitter and YouTube. Check back monthly for new assets to use on your company and personal social pages. Join the conversation by using the hashtag #TermiteObits.
These radio spots rattle homeowners, making them aware of the serious threat termites pose to their home and why Sentricon is the best treatment.
These online banner ads will let homeowners know that Sentricon is the most ideal treatment and does what other treatments can’t do.
Fact sheets and statement stuffers help to educate new and current customers on the power and advantages of the Sentricon system.
‘Deader Than Dead’ Tour
Throughout the Deader Than Dead Tour, homeowners shared why they decide to protect their home with the Sentricon® system. Use these videos in your marketing efforts to provide prospective customers and social media viewers with relevant stories of actual customers of the Sentricon system.
Certified Sentricon Specialists™ from the Deader Than Dead Tour share their insights on business topics including employee retention, bundling services and untapped business opportunities. Use these checklists as informational resources and selling tools for your business.
Incorporate Deader Than Dead Tour resources into your marketing efforts to generate interest in the Sentricon system. Share the eye-catching tour logo and one-of-a-kind Coroner’s Caddy on your company website and social pages to create buzz and spark interest among prospective customers.
Marketing to Women
This video provides an overview of different customers by demographics, age, gender, etc., and how to best reach each audience.
The buying power of women has drastically increased and it is important to acquire the sale, but more important, to acquire the woman as a buyer.
This video helps outline how to best communicate, market and sell your services to your No. 1 customer—women.