Death to the Queen

The Sentricon® system gets to the source of the problem — the termite queen. Without her, the colony cannot survive. Colony elimination, versus merely staving off attack, is a key differentiator for our brand. The brand position gets to the heart of the main emotions associated with termite control: efficacy, worry, damage/repair and confidence. The Death to the Queen position allows us to simply and quickly communicate that power to homeowners.

 

‘Deader Than Dead’ Marketing Campaign

Campaign Launch Video

Learn how the new Sentricon® system campaign was developed to ensure the message resonates with your target audience.

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Social Media

Social media plays a big role in the service industry and as pest management professionals, we can’t ignore it as consumers are increasingly turning to it for answers. We will be sharing images, videos and ads to support the campaign across the Sentricon system on Facebook, Twitter and YouTube. Check back monthly for new assets to use on your company and personal social pages. Join the conversation by using the hashtag #TermiteObits.

Facebook 

Twitter 

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Radio Spot

These radio spots rattle homeowners, making them aware of the serious threat termites pose to their home and why Sentricon is the best treatment.

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Digital Banner Ads

These online banner ads will let homeowners know that Sentricon is the most ideal treatment and does what other treatments can’t do.

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Literature

Fact sheets and statement stuffers help to educate new and current customers on the power and advantages of the Sentricon system.

Order ‘Deader than Dead’ literature 

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‘Deader Than Dead’ Tour

Homeowner Testimonials

Throughout the Deader Than Dead Tour, homeowners shared why they decide to protect their home with the Sentricon® system. Use these videos in your marketing efforts to provide prospective customers and social media viewers with relevant stories of actual customers of the Sentricon system.

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Texas Homeowner Chooses Sentricon® To Protect Home From Termites
 
 
 
 
 
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Deader Than Dead Tour stops in South Carolina
 
 
 
 
 
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Business-building Checklists

Certified Sentricon Specialists™ from the Deader Than Dead Tour share their insights on business topics including employee retention, bundling services and untapped business opportunities. Use these checklists as informational resources and selling tools for your business.

Using Homeowner Testimonials from the Deader than Dead Tour

Five Best Practices For Bundling And Cross-Selling

Five Best Practices For Employee Retention

Five Reasons Why The Sentricon System Works As A Stand-Alone Solution

Four Steps To Growing Your Business With The Sentricon System For Home Construction Companies

Do's And Dont's Of Using Recruit® AG FlexPack™

Five Benefits Of Being A Certified Sentricon Specialist

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Tour Resources

Incorporate Deader Than Dead Tour resources into your marketing efforts to generate interest in the Sentricon system. Share the eye-catching tour logo and one-of-a-kind Coroner’s Caddy on your company website and social pages to create buzz and spark interest among prospective customers.

The Sentricon® System Deader Than Dead Tour hits the road

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Marketing to Women

Who is the Customer of the Future

This video provides an overview of different customers by demographics, age, gender, etc., and how to best reach each audience.

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She-conomics

The buying power of women has drastically increased and it is important to acquire the sale, but more important, to acquire the woman as a buyer.

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Customer Service

This video helps outline how to best communicate, market and sell your services to your No. 1 customer—women.

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