Smart Media Spending

Learn how to make better marketing decisions by reaching the right customers at the right time, through media. View and download these video resources (instructions).   

 

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How to Reduce Your Yellow Pages Spending

Discuss the point-by-point methods used to evaluate how effectively your company is using online, organic (free) search to drive traffic to your website and how to have that traffic turn into paying customers.

Presenter: Chuck Stewart (2012)

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How Do Pest Treatment Customers Use Media

Find out how customers interact with media to get information for family, health, household and home improvement. Media professionals provide key takeaways for Certified Sentricon Specialists — ways you can use this research to make better marketing decisions.

Presenter: Bader Rutter & Associates (2012)

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